Hours: Mon-Friday 9AM-6PM PST
ECOMVIDS GLOSSARY
Actors / Talent
We curate our own talent based off of your preferences or the suggested target market. We vet our actors and focus on qualities that contain professionalism, improvisation, appearance and energy. Casting great talent will always be a priority for our clients.  Our videos include 1 actor per video. We charge $150 per additional actor. Any actors that are used on our behalf in your video are complimentary. 

Pets may be unpredictable and cooperation is not guaranteed. If a pet is uncooperative and additional production time is expended, the client may be subject to additional fees and/or video delivery will be delayed.
Viral Video Ad
A Viral Video Ad highlights your product's most appealing benefits and features. We put your products to the test and showcase your product in various ways and environments so your ideal customer can picture themselves using your product.

We can also demonstrate the product in extreme cases to stimulate the viewer’s curiosity while still showing off the wow factors of the your product.

Viral videos can be used on your website, Youtube, Facebook, Instagram and Amazon. These videos hook your viewers in with problem solution demonstrations and create a sense of urgency to purchase your product.  
Product Review Video
Product reviews are videos in which someone does an authentic review of your product. They may talk about their personal experiences BEFORE using your product along with the personal experience USING IT and how their life has changed or improved as a result.

Product reviews give a real life and personal testimonial to the benefits, features and uses of your product and help boost your products credibility.

Product review videos can be used on your website, Youtube, Facebook, Instagram and Amazon. Product Reviews help to engage your prospects with insightful information about your product while increasing consumer confidence in your brand.   
Product Demonstration Video
A Product Demonstration Video highlights your product's most appealing benefits and features. We put your products to the test and showcase your product in various ways and environments so your ideal customer can picture themselves using your product. We can also demonstrate the product in extreme cases to stimulate the viewer’s curiosity while still showing off the wow factors of the your product.

Product demonstration videos can be used on your website, Youtube, Facebook, Instagram and Amazon. These videos hook your viewers in with problem solution demonstrations and create a sense of urgency to purchase your product.  
Voice Over Actor
We include a professional Voice Over Actor in our Amazon Product Commercials to establish more of a branded appearance. Voice overs position your product and brand as established and trustworthy. We will select the actor which we feel is most appropriate for your video. 
Professional Package
The Professional Package is our most comprehensive package designed for Amazon sellers who are looking to dominate their competition and maximize their sales and position on Amazon. 

You get 8 high quality video assets to take advantage of all of the available real estate on your Amazon product page. If you are an established seller on Amazon, this package is the best choice to boost sales and climb in rankings.
Unboxing Video
An unboxing video is normally shot top down and reveals all of the product contents and features the basic functionality or uses of the product. It helps consumers gets a transparent and “real-life” look at what they can expect when they receive your product, which instill consumer confidence.
Comparison Video
During a comparison video, we compare your product with a similar one and highlight the improvements in design, functionality and capability yours has to help your product appear as the ideal choice.
Setup Video
Set up videos will do a walkthrough of product setup, installation or demonstration to show customers how the product is intended to be used.
User Generated Reviews
One of the most effective types of videos you can have that will help you sell more products are testimonial videos. They help establish credibility for your product and company and provide social proof, a psychological phenomenon where people look to others to help them make a decision. Video testimonials are one of the key driving forces behind great conversions.
1080p
1080p refers to full HD or or high definition video. This is represented by 1920x1080 meaning 1920 pixels displayed across the screen and 1080 pixels down the screen vertically. It’s the most common definition you see across most media channels today.
4k
4k is a very sharp image quality that normally represents 3840x2160 pixels. We use 4k quality for our Commercial videos to give you the highest quality video and image to help you stand out and above from your competition.
Voice Over
Voice over narrations are added to some videos to help demonstrate a more professional, branded feel while illustrating the products features, benefits. 
Script Writing
The first step in the creative process that defines the important macro and micro elements of the video such as the overall vision and goals as well as the individual shots, angles, settings and captions.
RAW Footage + Premiere Files
Our clients have the ability to purchase their RAW footage and Premiere Files to keep as assets to use for future edits or mashups in their content marketing campaigns. You may purchase these separately for $150.
Lifestyle Photos
Lifestyle photos demonstrate your product in “action.” They are great for branding, social media and your website.
Amazon Compliant
Amazon compliant refers to the set of specific guidelines that Amazon requires a seller to abide by if they are to sell on their platform. Our videos follow these guidelines and will not be rejected by Amazon once you upload them.
In-Studio Location
At EcomVids 6,600 square foot warehouse, we’ve designed multiple sets and scenarios which include but are not limited to kitchens, bathrooms, bedrooms and living rooms and office space to be able to effectively demonstrate almost any product in an appropriate setting.
16:9 Aspect Ratio
16:9 Aspect Ratio refers to the most common high definition format you see online. One way to conceptualize this is to imagine holding your smartphone “landscape” mode. This is 16:9.
Logo & Branding Colors
Our editors will incorporate your logo and branding colors within your video to ensure it resonates with your branding theme. Being congruent with your colors on video allow your prospects the ability to associate your brand clearly from others. 
Subtitles
Some statistics report that up to 85% of video that gets consumed online is watched without sound. So as a way to maintain the videos experience, we include subtitles for any spoken audio so that users who watch without video can still consume the video without any loss of experience.
Video Length
We have found that the optimal length for our videos ranges from 0:30 - 2:00. This is mainly due to the attention span of the average viewer. Our goal is to keep our videos concise, while providing enough evidence that your product is a great choice for them.
Royalty Free Music
EcomVids uses only Royalty Free music for our client’s videos. This means we purchase the right to the music license and can use that video for as long as desired without paying any royalties.
Props
Some videos require props as additional items to compete a scene. For example, a kitchen knife will need fruits and vegetables to cut. We budget for props within our costs, however if there are major props that are required you must contact our team with your additions. Extra props will be billed separately. 
Thumbnails
Thumbnails are the framed image that is displayed before your video plays. Picking and designing the right thumbnails are extremely important to the performance of your videos. They draw in the viewer and essentially entice them to view the video.
Basic Revisions
At Ecomvids we value your satisfaction and strive to provide the best client experience. In an effort to maintain this level of service we offer 3 minor revisions per video which include:

* Minor Caption Modifications (Grammar, Font Choice, Style/Color, Sizing, Positioning, Removing, Adding, Stylization)
* Sequencing & Composition (Re-arrangement of Footage and Basic Framing)
* Effect Modifications (Remove or Replace Basic Effects or Transitions)
* Color Correction 
* Sound Effects & Music Change
Major Revisions
Major revisions are subject to charge depending on the nature of the revision. These may include:

*Reshooting Specific Scenes
*Changing Actors
*Changing Settings/Locations
*New Marketing Angles
*Timely reshoots
2D / 3D Animations
Animations are a stand alone feature which is included in any video, but can be added upon request. These animations are similar to ones you might find in infomercials which typically “dive in” giving you a microscoping look of the product in action, it’s design or engineering process. 

Animations can range from $400 to $5,000 depending on requirements.

When added in, animations can be tremendously effective at increasing sales.
CONTACT
MAIN ADDRESS:
476 W Meats Ave
Orange, CA 92865
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